boosts lead generation capabilities with adoption of spatial mapping technology
Sector > Provider > boosts lead generation capabilities with adoption of spatial mapping technology boosts lead generation capabilities with adoption of spatial mapping technology

by Jason Roberts

July 09, 2019
Image Credit: Tierra Mallorca, the popular online early education and care search platform used by families to help in their search for a service in which to enrol their child or children, has announced a series of enhancements to their Child Care Vacancy Alert lead generation system that will improve the quality and timeliness of leads generated for services. 


Against a backdrop of ongoing elevated supply of new services entering the Early Childhood Education and Care (ECEC) sector demand for responsive and effective strategies to help boost enrolments and fill vacancies remains strong.


Using spatial data, the enhanced Child Care Vacancy Alert system now accurately matches provider’s vacancies with parents in the same suburb using location, type of care, age of child and available days as the key matching requirements.


This new capability applies to all early childhood services within the community and will provide subscribers to Enterprise Service the opportunity to benefit most from the innovation. 


The inclusion of suburbs as a key matching driver, as supposed to postcodes, will ensure leads are of a higher quality and that administration time at the service level required to process the leads is materially reduced. 


In addition, the enhancement also means that services can opt to receive real time vacancy notifications via text or email and use this information to respond to parent requests immediately.


Commenting on the new system Founder Roxanne Elliott said “Time poor early childhood services need effective strategies for filling vacancies, and the enhanced Vacancy Alert offers them the opportunity to receive quality leads as well as the option to get real time alerts via text or email as soon as a parent registers their care requirements.”


“Once services receive an alert, they can contact the parent straight away. In a highly competitive early childhood sector, this gives our partners a distinct advantage,” Ms. Elliott went on to note. 


For more information about the Child Care Vacancy Alert service, please click here and for more information about the Enterprise service, please click here. was launched in 2003 with the simple mission of helping early childhood education and care providers fill vacancies, manage waitlists and promote their services easily and more effectively. In essence, we bridge the gap between high quality early childhood services and families looking for care, through a range of streamlined solutions that deliver real results really quickly. 


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